The American Heart Association-First Coast Market has named local business and community leader Joyce Kramzer as the chair for the 2011- 2012 Go Red For Women (GRFW) Mission.

Joyce Kramzer is Blue Cross and Blue Shield of Florida’s (BCBSF) Senior Vice President, Health Business Operations.  In this role, Kramzer has primary accountability for the business strategies and operations of delivery system, service, senior markets, and IT. In her dual role as the GRFW chair and AHA-First Coast Market Board of Directors Chair, Kramzer brings excellent businesses acumen and a sense of social responsibility.  
 

The following will strategically support Kramzer in furthering the GRFW mission of educating women of their unique and clearly defined risks of cardiovascular disease and stroke:

Help Kids Understand That Fun in the Shade is Cooler

School’s out; sun’s out; summer’s here.  But the tradition of summer fun in the sun all day is losing ground, as awareness of skin cancer (the most common form of cancer in the U.S.) rises, and more of us make smarter decisions about sun protection.

Still, parents face the challenge of what to do to keep easily bored children and teenagers engaged out of the house and also out of the sun during the peak summer hours of sun damage risk (10 a.m. - 4 p.m.).

In keeping with its In Pursuit of Health mission, Blue Cross Blue Shield of Florida offers these suggestions to help parents help kids understand the risk factors for skin cancer and make healthier choices about outdoor summer activities.

Learn About the Skin You’re In