American Heart Association-First Coast Market Names Local Executive to Lead Go Red For Women Mission

American Heart Association-First Coast Market Names Local Executive to Lead Go Red For Women Mission


The American Heart Association-First Coast Market has named local business and community leader Joyce Kramzer as the chair for the 2011- 2012 Go Red For Women (GRFW) Mission.

Joyce Kramzer is Blue Cross and Blue Shield of Florida’s (BCBSF) Senior Vice President, Health Business Operations.  In this role, Kramzer has primary accountability for the business strategies and operations of delivery system, service, senior markets, and IT. In her dual role as the GRFW chair and AHA-First Coast Market Board of Directors Chair, Kramzer brings excellent businesses acumen and a sense of social responsibility.  

The following will strategically support Kramzer in furthering the GRFW mission of educating women of their unique and clearly defined risks of cardiovascular disease and stroke:

Jim Alabiso: 'I Just Take One Stroke at a Time'

Jim Alabiso: 'I Just Take One Stroke at a Time'

JACKSONVILLE, Fla. --  Friends and family cheered as Jim Alabiso finished up a 3.5-mile swim across the St. Johns River.

"I think it's really great what he's doing," said his son James Alabiso.

Alabiso, a competitive open water swimmer, began his river journey in Fleming Island.  Two hours later, his white swim cap could be seen as he made his way into the dock at Walter Jones Historical Park in Mandarin.

"It was wonderful.  It was a lot choppier than I thought it would be, probably the windiest day that we've done this course," said Alabiso.

He was happy to make it to dry land after the long trip trailed by boats for safety.  It was on this same dock, five years ago, that Alabiso made a promise to himself.    

"At that point I said I'm gonna swim across this thing," he said.

But it ended up being more than just a solo swim.  Alabiso wants this to serve as a wake-up call to everyone.

SHOW SOME heART A Charitable Event in Downtown Jax

SHOW SOME heART  A Charitable Event in Downtown Jax

Show some heART will be held at LIT, a premiere nightclub in Downtown Jacksonville, on July 30, 2011 from 7pm until 10pm.  There is an admission fee of $10.00 a person at the door.  Noone under 21 years of age will be allowed.  This is a gathering for dog lovers to come, enjoy cocktails, view amazing canine artwork from local artists.   Artwork will be available for sale.  There will also be a silent auction.  Proceeds benefit G.R.E.A.T. , Golden Retriever Rescue, which is a 501 (C) (3) non profit organization.  Goodies for the dogs, gift certificates, cocktails, and much more will be given out.  So all of you fellow dog lovers make plans for this wonderful event.  For more information visit .



Local Youth Earns $1,000 Kohls Cares Regional Scholarship for Impactful Community Efforts

 Osjah Castro, 11, from Jacksonville was chosen from more than 37,000 nominees nationwide for making a positive impact on her community by dedicating approximately 1,000 hours of community service through various projects including holding a school supply drive for an underprivileged community school, hosting a “welcome back” breakfast for the teachers and organizing a coat and socks drive for the children at the school.

Mayo Clinic Doctor Chases Storms On Vacation

Mayo Clinic Doctor Chases Storms On Vacation

JACKSONVILLE, Fla. -- You won't find the typical degrees, certificates and awards on the walls of Dr. Jason Persoff's Mayo Clinic office. He's a fully certified hospitalist, but he chooses to decorate his office walls with monkeys, mainly the stuffed variety courtesy of his four-year-old daughter.

He does have the obligatory stack of doctor books and manuals on a case against the wall. But there's one book in there that doesn't belong with the others.

"Ah, yeah, the book on storms," Persoff said, "That's an old book given to me by a nurse, it's still very useful."

Persoff says storms have always fascinated him. He grew up on the east side of the Rockies where many strong storms are born. Now he takes two weeks of vacation each May to chase the strongest storms in the Midwest.

"The best vacation for me is stormy weather," he said laughing.

Who's Behind Effort To Save High School Sports?

JACKSONVILLE, Fla. -- Golfing is one of the high school sports in jeopardy, but not if Mike Lynch can help it.

"We can't let this happen, this is silly," said Lynch.

A dozen varsity and middle school programs are targeted to be cut in Duval County Public Schools to save an estimated $500,000. The school board started its budget cutting mission needing to slash $91 million from the budget.  

Now, several groups headed by sports advocates like Lynch are organizing to solicit money from private donors to keep the sports.

Lynch heads the NF-PGA Northern chapter. He and Boots Farley of the North Florida Junior Golf Foundation created a non-profit group to raise the money to save high school golf.

"We have had situations in the past and we came through; we will take care of this," said Farley.

High Honors for Ad Agency

At the American Advertising Federation’s National ADDY competition, one small multicultural agency truly shined. Playing in the big leagues, Brunet-García Advertising won three gold and one silver national awards – the most of any agency in Florida and the Caribbean. Only one other multicultural/Hispanic agency received an award at the national level. The winners were selected from 1,382 entries from a full range of advertising agencies around the country.

BG received Gold ADDY awards for the Block x Block Illustrations, the Players by the Sea “The Full Monty” poster and the Players by the Sea poster series. A Silver ADDY was also awarded for the Players by the Sea building design.